Brand new to social marketing? We can set you up properly with the 4 essential accounts and 2 additional profiles that are most likely to offer a connection with your target audience. Each profile includes a logo or profile pic, a standardised header graphic that we’ll design, links to your other profiles and website pages, and detailed business information.
We start by creating an optimised Google My Business listing, and we connect that with Google Maps and Google Search. We’ll also create a connected Google+ page for your business to ensure you get maximum value from this all-important search engine and business directory.
We then create a business profile on Facebook and Twitter. These two are basically ‘essential‘ these days. Whether you intend to use the platforms personally or not, it’s almost guaranteed that a good proportion of your customers, clients or prospects will, so you need to be there.
After that we will identify two more platforms for you, that are most likely to work for you, your business and your target audience. For most businesses that will be at least one of the visual platforms, Instagram or Pinterest, where you can showcase your products, services and even your customers & staff.
- If we think video content might work for you we can set up YouTube… which can generate huge exposure to the local market if you use it right.(We can help with creating your own videos if need be).
- B2B and professional service providers might choose the more traditional LinkedIn platform, which is a great site for networking with other businesses.
- Tech-based businesses might do better with one of the new blockchain-based social networks, which will automatically connect them with like-minded prospects…
The options here are extensive, so our main goal is to identify the places where you are likely to encountered your existing customers AND your likely prospects.
Once you’re set up, that’s really just the starting point, so we don’t leave you on your own.
We’ll provide a brief content publishing guide, that will give you plenty of ideas of the content you can and should post on a regular basis, suggestions for managing leads and feedback, plus some valuable tips for growing your audience. Once you see it all in action and start to experience the tangible benefits, you might want to look over our related content publishing packages and we can look at automating some of that for you.
First things first though… you need to have your main platforms set up and you need to start publishing interesting and unique content on a regular basis. So hit that button below and we can get started on this for you ASAP!