There’s no question, these days there are dozens of places a local business NEEDS to be found online. Traditional print directories and advertising have succumbed to Google Places and Mobile Apps, and a single website will soon get lost in the crowd… unless it’s strategically linked to from all the key local business directories.
It also helps to have good listings in the major national and even international directories (there are more about search rankings than generating leads, but equally important!)
A properly designed business website should add real value to your business, but far to many become a major drain on the business owners time, focus and wallet. Even worse, lot of web designers are all too adept at creating complex websites that take serious time and effort to maintain, so the business owner is left with even more work with no real way of knowing if it’s even worth the effort.
It’s kind of surprising to me that most of the small business owners I talk to still view ‘social media‘ as a place to share funny cat videos and photos of your lunch. I understand that most of these people are too busy running their business to use social media on a personal level, but there’s really no excuse anymore, for any business owner to ignore the benefits these tools ban bring to your business.