This is where you monetise your web and social presence to add real ongoing value to your business. We do talk a lot about traffic here but realistically, if you’ve positioned your business properly, your traffic is mostly prospects and customers.
And the lead generation strategies below are simply a means of securing a point of contact for those people, so you can reach out to them any time you want… to generate new or repeat business.
Those people are increasingly protective of their privacy and their contact info though, so it takes a strategic approach and constant testing to make sure you keep getting a good return on your investment. The good news is, regardless of the method… whether you use a mailing list, an SMS list or your social networks… this is cumulative so your return usually compound over time!
Email Marketing 101
Social Marketing Campaigns
The Power Of Integrated Campaigns